Insight that moves audiences

JCW Communications helps organizations transform audience insight into strategic communication that shifts attitudes, motivates action, and delivers measurable impact.

We turn understanding into influence.

We partner with organizations to uncover what truly drives their audiences—then translate those insights into communication strategies that resonate, persuade, and perform.

Whether you're launching a campaign, repositioning your brand, or trying to change behavior at scale, we bring clarity and direction to your message.

Our approach includes:

Deep Audience Understanding
We go beyond surface-level data to identify motivations, barriers, and decision drivers.
Strategic Communication Design
We craft messaging and frameworks grounded in behavioral insight and real-world context.
Actionable Execution Guidance
We ensure your strategy translates into communication that works across channels and touchpoints.
Measurement & Optimization
We define success upfront and refine based on what actually moves your audience.

Jennifer Wayman, MHS

With decades of experience designing national campaigns and initiatives that benefit individuals and society, Jennifer has built a career out of making positive change in the world.

She is a visionary and results-driven executive leader with 30+ years of experience in public health communications, social change, health policy, and national-level campaign development and implementation for federal and state government agencies, Fortune 100 companies, and leading non-profits.

Jennifer is skilled in working with concepts, theories, and best practices related to behavioral science, behavior change, health literacy, health equity, social and economic determinants of health, social marketing, and policy, systems and environmental change. She is also a recognized expert in public-private partnership development.

Prior to founding JCW Communications, Jennifer was President and CEO of Hager Sharp and Managing Director, Social Change at Ogilvy. There, she led numerous high-impact campaigns, built high-performing teams, led business development valued at over $200 million, and won nearly 100 industry awards for creative and effective campaigns and programs.