Insight > Strategy > Impact
Organizations already have data. The challenge is turning it into meaningful action.
JCW Communications identifies what truly drives audiences and translates those insights into communication strategies that resonate, persuade, and deliver results.
Whether launching a campaign, repositioning a brand, or driving behavior change at scale, the focus is on bringing clarity and direction to communication.
This work takes shape through four connected steps:
- Deep Audience Understanding
Goes beyond surface-level data to identify motivations, barriers, and decision drivers.
- Strategic Communication Design
Ensures messaging and frameworks that are audience-centric and grounded in behavioral insight and real-world context.
- Actionable Execution Guidance
Translates strategy into communication that works across channels and touchpoints.
- Measurement & Optimization
Defines success upfront and refines based on what actually moves audiences.
Jennifer Wayman, MHS
With decades of experience designing national campaigns that benefit individuals and society, Jennifer has built a career out of making positive change in the world.
She is a visionary and results-driven executive leader with 30+ years of experience in health communications, social change, health policy, and national-level campaign development and implementation for federal and state government agencies, Fortune 500 companies, and leading non-profits.
Jennifer is skilled in working with concepts, theories, and best practices related to behavioral science, behavior change, health literacy, health equity, social and economic determinants of health, social marketing, and policy, systems and environmental change. She is also a recognized expert in public-private partnerships and stakeholder engagement.
Prior to founding JCW Communications, she served as President and CEO of Hager Sharp and Managing Director of the nationwide Social Change Practice at Ogilvy. There, she developed and led dozens of successful national campaigns and initiatives, built teams that delivered high-quality client service, and won nearly 100 industry awards for creative and effective campaigns and programs.
Services
Insight Development & Message Strategy
Development and synthesis of audience insight to inform clear, disciplined messaging and strategic direction.
Behavior Change Communication
Design of communication approaches grounded in evidence and behavioral principles to shift attitudes and drive action.
Campaign Planning & Implementation
End-to-end strategic support for campaigns, from initial planning and goal setting through execution and refinement.
Stakeholder & Partner Engagement
Strategic alignment of internal and external stakeholders and recruitment of partners to strengthen coordination, credibility, and impact.
Project Management
Structured oversight to ensure communication initiatives are delivered efficiently, on time, and aligned with objectives.
Business Development
Strategic support to articulate value propositions, strengthen positioning, develop winning proposals, and support growth initiatives.